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Most contractors lose more jobs to a missed follow-up than to price. The estimate goes out, the homeowner goes quiet, and three weeks later they’ve hired whoever called them back. A CRM — customer relationship management software — is the system that stops that from happening: it keeps every lead, quote, and conversation in one place and reminds you to chase the ones worth money.
But “CRM for contractors” means three different kinds of product, and buying the wrong kind is how shops end up with software they never open. This guide breaks them into camps — dedicated sales CRMs, all-in-one field-service platforms with a CRM built in, and construction-specific suites — with verified pricing and the honest trade-off on each.
The short version: our picks by shop type
- Best all-in-one for service trades: Jobber — a real client manager inside a full platform.
- Best free CRM: HubSpot (up to 2 users) or Zoho (up to 3 users).
- Best cheap dedicated sales CRM: Zoho CRM — from $14/user.
- Best for remodelers & general contractors: Projul.
- Best for roofing & exteriors: JobNimbus.
At-a-glance comparison
| Tool | Starting price | Type | Best for |
|---|---|---|---|
| HubSpot | Free; paid from $15/seat | Dedicated sales CRM | Free contact + deal tracking |
| Zoho CRM | Free; paid from $14/user | Dedicated sales CRM | Cheap growing pipeline |
| Jobber | $29/mo (annual, 1 user) | Platform + CRM | Solo–mid service trades |
| Housecall Pro | $59/mo (annual, 1 user) | Platform + CRM | All-in-one service shops |
| Service Fusion | $208/mo (unlimited users) | Platform + CRM | Larger crews, flat rate |
| Projul | $4,788/yr | Construction suite | Remodelers & GCs |
| JobNimbus | Custom quote | Construction suite | Roofing & exteriors |
| ServiceTitan | Custom quote | Enterprise platform | Multi-location contractors |
Pricing verified from each vendor’s pricing page, July 2026. Full source links at the bottom of this article.
What the entry tier costs for a 5-person team
Dedicated CRMs charge per seat and start cheap; all-in-one platforms and construction suites cost more but do far more than manage contacts. Here’s the monthly cost for a five-person team on each entry tier (annual billing where offered):
Green = dedicated sales CRMs (per seat); blue = all-in-one field-service platforms (CRM plus scheduling, invoicing, payments); orange = construction suite (Projul is billed annually at $4,788 — shown here as its monthly equivalent — with a real CRM plus project management). JobNimbus and ServiceTitan are quote-only. Figures from verified July 2026 pricing.
HubSpot — best free CRM
HubSpot’s free CRM is the most generous starting point for a contractor who wants to organize leads without spending a dollar: contact management, deal pipelines, quotes, and a reporting dashboard, free with no expiration for up to two users and 1,000 contacts. It’s a true sales CRM, so it shines at the follow-up and pipeline side rather than field operations.
Pricing: Free CRM for up to 2 users; the Starter plan begins at $15/seat/month and Professional at $50/seat/month, adding automation, custom reporting, and marketing tools.
The catch: It has no trade-specific job scheduling or dispatch — it manages the sales pipeline, not the crew — and per-seat pricing climbs quickly as you add users.
Zoho CRM — best cheap dedicated sales CRM
Zoho CRM is the value leader among true sales CRMs: multiple pipelines, workflow automation, built-in calling and email, and solid reporting at a fraction of the enterprise names. For a remodeler or GC managing a longer sales cycle with lots of bids in flight, it’s a lot of pipeline power for the money — and there’s a free tier for up to three users.
Pricing: Free for up to 3 users; Standard is $14/user/month, Professional $23/user/month, and Enterprise $40/user/month (billed annually).
The catch: Like HubSpot, it’s a horizontal CRM — there’s no built-in job scheduling or dispatch, so you’ll configure it for construction rather than getting trade features out of the box.
Jobber — best all-in-one for service trades
For most service shops, the right “CRM” isn’t a standalone sales tool — it’s the client manager built into the platform they already run the business on. Jobber’s client manager stores every customer, job, quote, and note, adds a self-service client hub where homeowners approve quotes and pay invoices, and tags leads so nothing slips. It’s CRM that lives right next to scheduling and invoicing.
Pricing: Core is $49/month ($29/month billed annually) for one user; Connect is $139/month ($99 annual); Grow is $199/month ($149 annual); Plus is $499/month ($399 annual) with five users. Additional users are $29/month. A dedicated sales pipeline and AI receptionist are available as add-ons.
The catch: Its CRM is job-and-customer centric, not a deal-forecasting sales CRM — if you live and die by a long quote pipeline, a dedicated CRM tracks it better.
Housecall Pro — all-in-one alternative
Housecall Pro offers the same all-in-one shape as Jobber — customer management with automated reminders, a client portal, online booking, quotes, payments, and review management — and is a strong pick for residential service shops that want reputation and rebooking built into the customer record.
Pricing: Basic is $59/month billed annually ($79 monthly) for one user; Essentials is $149/month annually ($189 monthly) for up to five users; MAX is $299/month annually ($329 monthly) for up to eight users. A lead-to-sale pipeline dashboard is available as an add-on.
The catch: The true sales-pipeline tool is a paid add-on, and seats are capped by tier.
Service Fusion — CRM with unlimited users
Service Fusion pairs customer management with scheduling, estimates, invoicing, and QuickBooks integration — and, uniquely, gives you unlimited users on every plan at a flat rate. For a larger office-and-field team that wants shared customer records without paying per seat, the math is compelling.
Pricing: Starter is $208/month billed annually ($245 monthly); Plus is $325/month annually; Pro is $533/month annually — all with unlimited users. A customer web portal comes at the Pro tier.
The catch: The flat entry price is steep for a small shop, and the customer portal is locked to the top tier.
Check Service Fusion pricing →
Projul — best for remodelers and general contractors
Projul is built for construction rather than service calls, and it carries a genuine CRM: a lead-capture form that funnels website, phone, and referral prospects into a pipeline, plus estimating, scheduling, project management, and a client portal. For remodelers and GCs who manage long, multi-phase jobs and a real bid pipeline, it fits the workflow far better than a service-dispatch tool.
Pricing: Core is $4,788/year (up to 20 subcontractor profiles); Core+ is $7,188/year (adds client portal, job costing, and time tracking); Pro is $14,388/year (unlimited users, geofencing). Billing is annual only, with unlimited projects.
The catch: Annual-only billing and a $4,788 floor make it a serious commitment — not a fit for a solo operator testing the waters.
JobNimbus — best for roofing and exteriors
JobNimbus is a contractor CRM and project-management tool with a strong roofing and exteriors focus (siding, gutters, restoration, solar). Its visual pipeline boards, estimates, invoicing, and two-way texting are tuned to how exterior-remodel contractors actually sell and close, with unlimited contacts and estimates on every tier.
Pricing: Quote-only, gated by user count — Essentials (up to 3 users), Pro (up to 10), Premium (up to 19), and Enterprise (20+). A 14-day free trial requires no card.
The catch: No public pricing, and automation and board counts are capped on the lower tiers — it’s also purpose-built for exteriors rather than HVAC/plumbing service dispatch.
ServiceTitan — enterprise CRM inside a platform
ServiceTitan bundles a CRM into its enterprise field-service platform, alongside dispatch, marketing, reporting, and payroll. It’s the pick for larger, multi-location residential and commercial contractors who need everything in one heavyweight system. Pricing is custom and quote-only.
The catch: Enterprise pricing with no public rates — overkill for a small or mid-size shop that just needs to manage leads and customers.
Request ServiceTitan pricing →
Also covered editorially: Buildertrend is a construction-management platform with client management for remodelers and home builders. It’s custom-quoted with unlimited users; we’re not an affiliate, so this is an editorial mention only.
How to choose
Pick your camp first, then your tool:
- You mainly need to stop losing leads and follow up: a dedicated CRM — HubSpot (free) or Zoho (cheap).
- You want customer records living next to scheduling and invoicing: an all-in-one platform — Jobber or Housecall Pro (or Service Fusion for unlimited users).
- You run long construction projects with a bid pipeline: a construction suite — Projul (remodel/GC) or JobNimbus (roofing/exteriors).
- You’re a large multi-location operation: ServiceTitan.
Whichever camp you’re in, the CRM only pays off if your quotes are sharp and fast. Speed up the front end with our free contractor estimate template so the follow-ups your CRM reminds you to make actually have a number attached.
Frequently asked questions
What’s the best free CRM for contractors?
HubSpot’s free CRM (up to 2 users, 1,000 contacts) and Zoho CRM’s free tier (up to 3 users) are the two strongest no-cost options for contact and deal tracking.
Do I need a CRM or a field-service platform?
If your gap is losing leads and forgetting follow-ups, a dedicated CRM fixes that cheaply. If you also need scheduling, dispatch, and invoicing, an all-in-one platform (Jobber, Housecall Pro) includes CRM features and replaces several tools at once.
What’s the best CRM for a remodeler or general contractor?
Projul is built for construction with a real lead-to-project CRM; JobNimbus is the specialist pick for roofing and exterior remodelers.
Can I start free and upgrade later?
Yes — HubSpot and Zoho both offer perpetual free tiers you can grow out of, and most platforms here offer a free trial before you commit.
Sources
Pricing verified July 2026 from: HubSpot (hubspot.com/products/crm), Zoho CRM (zoho.com/crm/zohocrm-pricing.html), Jobber (getjobber.com/pricing), Housecall Pro (housecallpro.com/pricing), Service Fusion (servicefusion.com/pricing), Projul (projul.com/pricing), JobNimbus (jobnimbus.com/pricing), ServiceTitan (servicetitan.com/pricing), Buildertrend (buildertrend.com/pricing).
Related: Once your CRM is capturing leads, the next bottleneck is usually getting quotes out fast — see our guide to the best proposal software for contractors.
Related reading
- The Best Tools for Contractors in 2026 (our full guide)
- Best Accounting Software for Contractors
- Best Software for Plumbing Contractors
- AI Receptionists for Contractors
Related: our full guide to landscaping business software.
Related: Small crew? See the best software for small contractors.
Disclosure: Augmented Trades participates in affiliate programs and may earn a commission if you sign up through links in this article, at no extra cost to you. Read our full affiliate disclosure.
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Michael is the founder of Augmented Trades, an independent site that tests and reviews AI tools for trade contractors. Tools are recommended on fit for your shop — affiliate partnerships never decide coverage.